Job Description : Operations Manager
The Operations Manager assumes a dynamic and cross-functional role which includes pre-planning ad sales support, ongoing ad management, ad campaign trafficking, and optimization of all advertisement campaigns. He continually scopes, develops, evaluates, and improves advertising processes and tools in order to improve day-to-day operations and efficiencies in the ad sales department. The Operations Manager’s role is inclusive of reporting, data analysis, and cross-functional project management.
The Operations Manager oversees the execution and the deployment of both traditional and Digital campaigns. He also takes part in building relationships with the business’s clients and is agile in directing internal advertisement operations to best support those client’s needs. The Operations Manager reports directly to the Chief Executive Officer.
The Operations Manager plays a managerial role where he manages all functions of advertisement operations including, but not limited to, planning, campaign setup, and campaign optimization in order to enable the achievement of consumer and business sales goals. The Operations Manager troubleshoots critical advertising campaign issues and documents insights in an advertisement operations database. The Operations Manager additionally leads and communicates critical updates on all aspects of the advertisement operations department to relevant personnel, for example, setup, troubleshooting, trafficking, and vendor certifications.
In his managerial position, the Operations Manager is tasked with coordinating and planning for junior department resource allocation, training, and development. He drives operational and workflow activities of the junior personnel department, maintaining support on a day to day basis of existing advertising campaigns to achieve overall company revenue goals.
The Operations Manager also develops strategies for the continual scoping, developing, evaluating, and improvement of advertising tools and processes in order to enhance day-to-day operational efficiencies. In this capacity, the Operations Manager implements and sets up new programmatic and strategic advertisements enacting the necessary adjustments to campaign and programs. He also provides operational readiness planning, providing guidance on new direct and indirect advertising initiatives and technical capabilities.
The Operations Manager also has an analytical role where he evaluates and enhances sales and advertisement operations workflow and practices. The Operations Manager provides insightful tool and performance analysis results on a weekly/monthly/quarterly/annual basis in order to enable strategic improvements in advertising campaigns.
It is also his role to provide senior operations management with advertising sales campaigns results weighed against the business KPIs in order to determine the effectiveness of advertisement campaigns and to identify areas of strategic improvements in order to meet those business KPIs.
Knowledge and Opportunity: The Operations Manager has an obligation to keep the operations department informed and up to date with advertisement best practices through identification, documentation, and tracking industry trends and vendor/publisher/agency nuances. In this capacity, the Operations Manager uses key insights he gathers from the industry to identify opportunities for improving advertising operations.
The Operations Manager also drives and maintains key relationships with agencies, vendors, and media relationships in order to improve sales advertising campaign metrics. The Operations Manager also provides prompt and efficient customer service in order to resolve any issues that they might have and simultaneously enable the impact of advertising programs on consumers.
The Operations Manager is a collaborative position. In this capacity the Advertising Operations collaborates mainly with the advertising sales team and the marketing department in overseeing the technical deployment of advertisement campaigns and the alignment of marketing strategies.
This is for the purpose of ensuring a unified front in the business’s efforts to influence sales volumes and the achievement of overall business targets and objectives as well as to disable potential conflicts of interests. The Operations Manager also works closely with the IT department in deciding suitable online advertisement platforms and strategic advertisement approaches on each of the platforms. He also liaises with senior operations management in strategy creation and key departmental decision making.
Other Duties: The Operations Manager also performs other duties as assigned by the Chief Executive Officer, the Chief Digital Officer & the Creative Director
Required Qualifications of the Operations Manager
- Minimum of 2 years Experience in any Advertising role
- Communication Skills
- Ms Office/Software
- Technological Savvy/Analytical Skills
- Interpersonal Skills & People Skills
Webcoupers offers an excellent compensation package that includes:
- Competitive salary based on experience.
- Medical Insurance
- Paid leave and flexible working arrangements.
- Fast-paced work environment with passionate people who love what they do.