Saint Tracy's | Webcoupers
Webcoupers is a Full-Service Digital Marketing Agency in Lagos, Nigeria. We have a passion for blending Creativity with Technology to create meaningful Campaigns that help businesses Grow.We are the Only Google Premier Partner in West Africa.
Webcoupers,Online Marketing,digital marketing agency,digital marketing, best marketing agency in nigeria, Google certified partner, google adwords certified individual,google analytics certified individual,google analytics agency,social media marketing,search engine optimization,email marketing,display advertising,free seo consultation,online marketing strategy, wild fusion, engine marketing search services, search engine optimization business, online marketing course, search engine optimisation price, google premier partner, google premier partner in africa, advertising internet, seo optimization company, internet affiliate marketing, seo optimization tips, web marketing services, 1 engine internet marketing search, engine internet marketing search, affordable search engine placement, search engine optimizations, online web marketing, internet marketing techniques, search engine optimization research, top search engine placement, optimizing search engine, website seo, mobile marketing campaign, search engine optimization package, online advertising market, seo ranking, best search engine optimization software, engine optimization search, guaranteed search engine placement, cheap seo, optimization company, digital marketing company, internet marketing online advertising, social media marketing training, social media marketing firm, legit internet marketing, social media marketing agencies, mobile marketing companies, ppc search engine advertising, search optimisation, social media marketing firms, social media marketing facebook, social media marketing service, facebook social media marketing, seo link building, website search optimization, mobile marketing services, social networking marketing, social media marketing expert, online advertising marketing, social media marketing course, mobile marketing advertising, best seo, guaranteed seo, mobile marketing agency, social media marketing solutions, mobile marketing solutions, small business seo, local search marketing services, online social media marketing, advertising on the internet, social media marketing strategies, digital marketing agencies, search engine placement companies, advertising and marketing on the internet, seo help, social media marketing company, social media marketing management, seo optimization tools, engine optimization seo, optimization seo, search engine placement services, seo website, marketing social media, small business social media marketing, social media marketing institute, social media marketing magazine, social media marketing university, social media marketing wiki, the social media marketing blog, social media marketing for business, company internet marketing, online advertising company, mobile marketing business, mobile marketing agencies, online marketing solution, bluetooth marketing, local mobile marketing, web site optimization, internet marketing ebook, website marketing tools, online digital marketing, mobile marketing service, advertising on line, social media marketing blog, mobile marketing solution, seo copywriting, seo marketing company, social media marketing business, social media marketing software, digital marketing services, free marketing, seo marketing services, social media marketing pricing, engine optimization organic search, social media marketing packages, social media marketing tool, marketing lead generation, social media marketing campaign, mobile marketing platform, digital marketing strategies, online lead generation association, social media marketer, lead generation marketing, marketing with social media, online marketing promotion, digital marketing course, social media marketing consultant, online marketing strategie, seo consultants, mobile marketing and advertising, online marketing expert, social media marketing manager, best seo company, online marketing manager
15797
portfolio_page-template-default,single,single-portfolio_page,postid-15797,ajax_updown,page_not_loaded,,vertical_menu_enabled,qode-child-theme-ver-1.0.0,qode-theme-ver-7.0,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
 

Saint Tracy’s

"Usability answers the question, “Can the user accomplish their goal"

About This Project

Untitled

The Brief

Saint Tracy is known to have one of the best collections of Engagement & Wedding rings in their offline store at Port-Harcourt, Rivers State, Nigeria. Over the years, the Store has enjoyed market leadership in the Jewellery business. They needed to leverage on this success & expand their business to the biggest city in West Africa, Lagos.

“We needed to make our presence felt online. A professional and easy to use ecommerce site is the industry standard and we had to have that to take our business to the next level.”

– Tracy Uwom, Founder & CEO – Saint Tracy

The Webcoupers Team was tasked to deliver the following

  • Redesign the existing ecommerce site to resonate the brand’s essence and appeal to the rising digital –savvy audience in Nigeria
  • Improve lead generation and sales focusing on the new ecommerce site as the Point of Sale.

Approach

  • Redesign the existing site following 3 core UX design Principles. Ease of use, Speed & Mobile Optimization.
  • Launched a Google Search campaign with wedding rings and Engagement rings ad groups and tightly-themed & relevant keywords to ensure top ad positions.
  • Campaign segmentation by geography (Port-Harcourt & Lagos) ensuring different Ad copies for different states
  • Use of RLSA (Remarketing Lists for Search Ads) combined with Time Countdown ads to incite action from non-converted visitors of the site
  • Analytics Tracking to monitor Site & campaign performance and gather further insights for campaign optimization

Results

  • Increase in both offline & online sales during & after the

search campaign.

  • After Site redesign, Saint Tracy got over 70 leads generated from calls and e-mail from a budget of N53,000 ($300) for a one month campaign.
  • On first week of site launch after the redesign, the site saw an increase in traffic from 300 unique page visitors to over 1000 unique page visitors. 60% of the traffic was from mobile
  • From date of launch, December, 2014 till date the site has over 5800 users, 38,123 Page visits and over 200 leads.
  • Follower growth rate of over 70% on Facebook & Twitter

Technologies Used

  • Google Search Network
  • Google Analytics
  • HTML5 & PHP

 

 

 

Please follow and like us:
Date

20 November

Category
Retail/Ecommerce

Enjoy this blog? Please spread the word :)