It seemed like 2015 was a little too late for Yudala to make an entry into the Nigerian Ecommerce Industry. At a point when the Ecommerce landscape in Africa was fast evolving, top players like Konga & Jumia already had a strong presence in the industry. It was obvious that it would take more than a name like “Yudala” to join the league of e commerce giants in Nigeria. As the first ever composite online and retail chain in Nigeria Yudala’s unique approach was clearly different from it’s rivals, but the billion dollar question was: Would that be enough to make Yudala become one of the top Ecommerce stores in Nigeria?
Changing Gears Right to the Top
Barely five months after the launch in September 2015, Yudala dispels doubts about its ability to assume leadership in the Nigerian and African e-commerce market. Between October 29th-31st 2015, Yudala literally came with “Midday Madness”, a campaign that triggered the highest spike in traffic during that period.
Through massive and rigorous digital campaigns pushed through our expertise, the Yudala name was able to achieve top of mind awareness, side-by-side other top e commerce brands.
Yudala’s growing list of “wins” reached an impressive hallmark when they emerged 2nd on Google’s list of the top ten trending Nigerian brands of 2015. This was a huge feat considering that Yudula was relatively new to the ECommerce industry in Nigeria. Interestingly, Yudala was the only e-commerce outfit recognized by Google as there was no place for any other brand in the sector on the list. The success of the Yudala brand cannot be separated from the strategic digital campaigns spearheaded by Webcoupers.
Staying on Top
Yudala remains one of the top five Ecommerce sites in Nigeria, and this market leadership position is a fall out of a consistent digital strategy. With a mission “to ensure a pleasant and secure shopping experience centered on outstanding customer service, a rich variety of quality products, highly competitive prices and superior post-sales service”, Yudala is set to maintain a strong presence in the Ecommerce industry in Nigeria and Africa.