4 Reasons Why You Need Paid Media | Webcoupers
Webcoupers is a Full-Service Digital Marketing Agency in Lagos, Nigeria. We have a passion for blending Creativity with Technology to create meaningful Campaigns that help businesses Grow.We are the Only Google Premier Partner in West Africa.
Webcoupers,Online Marketing,digital marketing agency,digital marketing, best marketing agency in nigeria, Google certified partner, google adwords certified individual,google analytics certified individual,google analytics agency,social media marketing,search engine optimization,email marketing,display advertising,free seo consultation,online marketing strategy, wild fusion, engine marketing search services, search engine optimization business, online marketing course, search engine optimisation price, google premier partner, google premier partner in africa, advertising internet, seo optimization company, internet affiliate marketing, seo optimization tips, web marketing services, 1 engine internet marketing search, engine internet marketing search, affordable search engine placement, search engine optimizations, online web marketing, internet marketing techniques, search engine optimization research, top search engine placement, optimizing search engine, website seo, mobile marketing campaign, search engine optimization package, online advertising market, seo ranking, best search engine optimization software, engine optimization search, guaranteed search engine placement, cheap seo, optimization company, digital marketing company, internet marketing online advertising, social media marketing training, social media marketing firm, legit internet marketing, social media marketing agencies, mobile marketing companies, ppc search engine advertising, search optimisation, social media marketing firms, social media marketing facebook, social media marketing service, facebook social media marketing, seo link building, website search optimization, mobile marketing services, social networking marketing, social media marketing expert, online advertising marketing, social media marketing course, mobile marketing advertising, best seo, guaranteed seo, mobile marketing agency, social media marketing solutions, mobile marketing solutions, small business seo, local search marketing services, online social media marketing, advertising on the internet, social media marketing strategies, digital marketing agencies, search engine placement companies, advertising and marketing on the internet, seo help, social media marketing company, social media marketing management, seo optimization tools, engine optimization seo, optimization seo, search engine placement services, seo website, marketing social media, small business social media marketing, social media marketing institute, social media marketing magazine, social media marketing university, social media marketing wiki, the social media marketing blog, social media marketing for business, company internet marketing, online advertising company, mobile marketing business, mobile marketing agencies, online marketing solution, bluetooth marketing, local mobile marketing, web site optimization, internet marketing ebook, website marketing tools, online digital marketing, mobile marketing service, advertising on line, social media marketing blog, mobile marketing solution, seo copywriting, seo marketing company, social media marketing business, social media marketing software, digital marketing services, free marketing, seo marketing services, social media marketing pricing, engine optimization organic search, social media marketing packages, social media marketing tool, marketing lead generation, social media marketing campaign, mobile marketing platform, digital marketing strategies, online lead generation association, social media marketer, lead generation marketing, marketing with social media, online marketing promotion, digital marketing course, social media marketing consultant, online marketing strategie, seo consultants, mobile marketing and advertising, online marketing expert, social media marketing manager, best seo company, online marketing manager
post-template-default,single,single-post,postid-16553,single-format-standard,ajax_updown,page_not_loaded,,vertical_menu_enabled,qode-child-theme-ver-1.0.0,qode-theme-ver-7.0,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

4 Reasons Why You Need Paid Media

27 Aug 4 Reasons Why You Need Paid Media

Paid Media in the digital world generally refers to all forms of media that are paid for, for example, paid search, display advertising, social ads, PPC campaigns etc.

  • Display ads: Creating visual ads that reach your target audience on relevant websites. Visuals often include videos, sponsorships, rich media/banners etc.
  • Paid search: Generating traffic from relevant search results through targeted key words and phrases. This is often achieved via SEO and SEM.
  • Social Media Ads: Specific adverts targeted at social media users such as; Facebook, Twitter, Instagram, Linked-in etc.
  • Content Syndication: Placing owned content on other relevant websites through formats known as  “Related Posts” or “More From Around the Web” links.

Advantages of Paid Media

  1. Cost-Effective: Paid media is not so expensive to run. Social media alone enables you to have an immense reach at a low cost and the reach is even wider than organic content. With a combination of quality creatives, solid ad copies, great content and immense targeting, you can reach a very wide audience at a very low cost.
  2. Visibility: Organic content is hardly seen by everyone in your target audience. Facts have shown that your followers will see less than 20% of the content you post thus your content might sometimes be irrelevant online.
  3. Advanced Targeting: With targeted ads, you can generate content to suit the specific audience you want to engage with. Targeted users often include selecting user interests, job titles, keywords, geography, demographics, and much more depending on the content style.
  4. Multipurpose: Several formats can be used to your own advantage. You can try using keyword incorporation, various ad sizes, and several PPC techniques to improve your reach.


Abiola Seriki

Always ready for an adventure.

No Comments

Post A Comment