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5 Reasons Why Your Business Needs Social Media in 2018

Social Media remains the most significant innovation in the technology and business world. It is a unique means of marketing and communicating with your target audience.

Reports and analytics data from the different database has revealed that there are over a billion active users on all social media platform and the number increases daily. As the new year approaches, here are a few reasons why you should consider social media marketing for your business.

Awareness Platform

With content marketing, social media can serve as a significant source of awareness for your brand. It gives your name a more accessible pathway for more recognition by old and existing customers and also prospective ones.

Real Analytics And Metrics

Social Media platforms offer insight and analytics into how your post is performing. Most provide a well constructive interface that measures the impact of your post. The insight gives you data on the posts and platforms that are converting your followers, where you need to prioritize, which should receive more budget and what your next strategy should be.

Increases Communication Between Brands And Customers

At the CONSIDERATION STAGE of a buyer’s journey, the buyer compares and analyze your product/service. During this stage, the buyer has a lot of questions to ask about your brand.

Proper use of social media helps you solve the buyer’s problems and helps you get more reviews about your product. Reports show that buyers love when they’re able to get information and feedback from a brand.

Competitive Advantage

Social media enables you to understand what other brands in your industry are doing and assists you in coming up with a unique brand style.

The ability to listen to a competitor’s message allows a company develop business strategies and tactics that directly counter that competitor’s initiatives.

Better SEO Ranking

Google SEO reboot now ranks websites and brand based on their social media presence. As such, being active on social media could act as a “brand signal” to search engines that your name is legitimate, credible, and trustworthy. That means if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.


The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.


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