Influencer marketing has been on everyone’s lips since 2016. It is the digital marketing hack for growing following numbers, awareness, interactions and conversion. The necessity and usefulness of Influencers have made people who create enjoyable content get rewarded for a slice of their audience attention.
2020 is truly a unique year — the beginning of a new decade, the ushering of a new generation. The year even sounds nice twenty-twenty, thus people associating quantum leaps and eventfulness to it. This behavioural shift will cause marketing to be reactive when it