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Human-Centred Marketing: The Emphasis on Empathy

Human-Centred Marketing: The Emphasis on Empathy

Marketing, as a concept has its roots in a thorough understanding of the psychology of human communication. A crucial context is understanding what motivates people to buy, choose or remain loyal to specific products and services. As the world continues to advance with technology, there is an increasing need for marketers to understand the psychology […]

Trends and Shifts in 2020

Trends and Shifts in 2020

2020 is truly a unique year — the beginning of a new decade, the ushering of a new generation. The year even sounds nice twenty-twenty, thus people associating quantum leaps and eventfulness to it. This behavioural shift will cause marketing to be reactive when it should be proactive. In the bid to be proactive and […]

4 Tips To Manage Customer Expectations

4 Tips To Manage Customer Expectations

The best way to maintain a happy clientele in the long term is to manage their expectations from the start of a project to its completion. These are five tips to achieve that. 1. Explain & Discuss Possible Solutions: From the onset, it is essential to discuss and explain the possible solutions to a problem […]

Why Omnichannel Marketing Is Insufficient For Your Brand

Why Omnichannel Marketing Is Insufficient For Your Brand

Many brands opt for omnichannel marketing because it helps them provide their consumers with a seamless and consistent content experience across the consumer’s journey and beyond. However, going omnichannel alone is often insufficient in the long run.  As it implies, omnichannel, derived from “omni” meaning “all” or “in all places,” is the idea of using […]

Four Tips For An Effective Marketing Strategy

Four Tips For An Effective Marketing Strategy

Regardless of your business size, a marketing strategy is essential to facilitate fast growth.  An ideal marketing strategy gives detailed insight into your business’ overall game plan for reaching prospective and existing consumers highlighting details such as the company’s value proposition, market data, consumer analysis, the critical message to consumers and the essential campaign rollout […]

How to Target the Right Audience on Facebook

How to Target the Right Audience on Facebook

Optimizing your ad targeting involves understanding the behavior and motivations of your target audience. So how exactly do you go about understanding your audience and improving your targeting? To start with, there’s an important metric within Facebook ads called the Relevance Score, which is a number between 1 and 10. The relevance score is an […]