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How to Target the Right Audience on Facebook

How to Target the Right Audience on Facebook

Optimizing your ad targeting involves understanding the behavior and motivations of your target audience. So how exactly do you go about understanding your audience and improving your targeting? To start with, there’s an important metric within Facebook ads called the Relevance Score, which is a number between 1 and 10. The relevance score is an […]

4 Steps To Building Leads On A Budget

4 Steps To Building Leads On A Budget

Driving traffic to your website and building leads for your business can be difficult especially if you are a small business owner just starting out on digital. It’s a new terrain very different from what we are used to, and there are many obstacles to getting good results. However, with good guidance, you would be […]

Creating a Winning Brand Strategy

Creating a Winning Brand Strategy

  Contrary to what you might think, your brand is not your logo, website, name, even your product. Your brand is whatever comes to the minds of your audience when the name of your business is mentioned. The good thing is, you can shape what comes to their minds by creating a winning brand strategy. […]

Importance of Storytelling In Brand Development

Importance of Storytelling In Brand Development

Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often use authentic forms of storytelling to drive the right message. […]

5 Tips To Improve Your Brand Communication Strategy

5 Tips To Improve Your Brand Communication Strategy

Your brand communication strategy is a great determining factor of how well your audience is likely to respond favorably to your business offers. Brand building doesn’t end with visual identity, location and so on. It involves the consideration of certain points to keep your audience more engaged with you. Below are some key components to […]

5 Key Branding Elements

5 Key Branding Elements

You have probably thought of the various ways you can define a brand. The definition itself is often improved upon daily by various scholars and thought-leaders due to the various things that are often mixed with the term on a regular basis. An article by Heather Akeberg defines a brand as a mix of values, […]

Top 4 Social Media Marketing Goals for 2018

Top 4 Social Media Marketing Goals for 2018

A great marketing or business strategy is incomplete without clearly-defined goals. The same rule applies to social media and content strategy development. When outlining the resources you need to make your social media accounts thrive, you need to consider certain goals. Below are some goals to consider. 1. Develop Brand Loyalists: It’s not enough for […]