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5 Tips To Improve Your Brand Communication Strategy

5 Tips To Improve Your Brand Communication Strategy

Your brand communication strategy is a great determining factor of how well your audience is likely to respond favorably to your business offers. Brand building doesn’t end with visual identity, location and so on. It involves the consideration of certain points to keep your audience more engaged with you. Below are some key components to […]

5 Key Branding Elements

5 Key Branding Elements

You have probably thought of the various ways you can define a brand. The definition itself is often improved upon daily by various scholars and thought-leaders due to the various things that are often mixed with the term on a regular basis. An article by Heather Akeberg defines a brand as a mix of values, […]

Top 4 Social Media Marketing Goals for 2018

Top 4 Social Media Marketing Goals for 2018

A great marketing or business strategy is incomplete without clearly-defined goals. The same rule applies to social media and content strategy development. When outlining the resources you need to make your social media accounts thrive, you need to consider certain goals. Below are some goals to consider. 1. Develop Brand Loyalists: It’s not enough for […]

User Onboarding Is Your Friend

User Onboarding Is Your Friend

They say first impressions make all the difference. We as humans tend to make decisions about people after meeting them in the first three seconds. In similar fashion, users of digital products decide whether or not to continue using a particular product in 50 milliseconds. So, you’ve spent more than a year in research, designing […]

35 Conversion Rate Optimization Hacks

35 Conversion Rate Optimization Hacks

Having a knowledge of conversion rate optimization hacks is the best way to achieve maximum conversion on your E-commerce website. Not optimizing your e-commerce website is like having a physical store with unattractive goods. Yes, people will come to the store and browse through your goods, but if the goods aren’t attractive they might not […]