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Four Tips For An Effective Marketing Strategy

Four Tips For An Effective Marketing Strategy

Regardless of your business size, a marketing strategy is essential to facilitate fast growth.  An ideal marketing strategy gives detailed insight into your business’ overall game plan for reaching prospective and existing consumers highlighting details such as the company’s value proposition, market data, consumer analysis, the critical message to consumers and the essential campaign rollout […]

How to Target the Right Audience on Facebook

How to Target the Right Audience on Facebook

Optimizing your ad targeting involves understanding the behavior and motivations of your target audience. So how exactly do you go about understanding your audience and improving your targeting? To start with, there’s an important metric within Facebook ads called the Relevance Score, which is a number between 1 and 10. The relevance score is an […]

4 Steps To Building Leads On A Budget

4 Steps To Building Leads On A Budget

Driving traffic to your website and building leads for your business can be difficult especially if you are a small business owner just starting out on digital. It’s a new terrain very different from what we are used to, and there are many obstacles to getting good results. However, with good guidance, you would be […]

Creating a Winning Brand Strategy

Creating a Winning Brand Strategy

  Contrary to what you might think, your brand is not your logo, website, name, even your product. Your brand is whatever comes to the minds of your audience when the name of your business is mentioned. The good thing is, you can shape what comes to their minds by creating a winning brand strategy. […]

Importance of Storytelling In Brand Development

Importance of Storytelling In Brand Development

Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often use authentic forms of storytelling to drive the right message. […]

5 Tips To Improve Your Brand Communication Strategy

5 Tips To Improve Your Brand Communication Strategy

Your brand communication strategy is a great determining factor of how well your audience is likely to respond favorably to your business offers. Brand building doesn’t end with visual identity, location and so on. It involves the consideration of certain points to keep your audience more engaged with you. Below are some key components to […]

5 Key Branding Elements

5 Key Branding Elements

You have probably thought of the various ways you can define a brand. The definition itself is often improved upon daily by various scholars and thought-leaders due to the various things that are often mixed with the term on a regular basis. An article by Heather Akeberg defines a brand as a mix of values, […]