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Abiola Seriki A great marketing or business strategy is incomplete without clearly-defined goals. The same rule applies to social media and content strategy development. When outlining the resources you need to make your social media accounts thrive, you need to consider certain goals. Below are some goals to consider. 1. Develop Brand Loyalists: It’s not enough for […]
Abiola Seriki February 14th is often a day set aside for people to display the depth of their affection for those whom they care about. Asides that, it is a day for brands to extend their care and appreciation to their customers. As a brand that exists in the millennial age, to keep up with the constant […]
Abiola Seriki They say first impressions make all the difference. We as humans tend to make decisions about people after meeting them in the first three seconds. In similar fashion, users of digital products decide whether or not to continue using a particular product in 50 milliseconds. So, you’ve spent more than a year in research, designing […]
Abiola Seriki Social Media remains the most significant innovation in the technology and business world. It is a unique means of marketing and communicating with your target audience. Reports and analytics data from the different database has revealed that there are over a billion active users on all social media platform and the number increases daily. As […]
Abiola Seriki In our last article, we gave some insight on some conversion rate optimization hacks. Below is a list of the concluding tips. Use high quality product images Most people are moved by what they see, make sure all your product images look very professional. Even the best products will look bad if their […]
Abiola Seriki Having a knowledge of conversion rate optimization hacks is the best way to achieve maximum conversion on your E-commerce website. Not optimizing your e-commerce website is like having a physical store with unattractive goods. Yes, people will come to the store and browse through your goods, but if the goods aren’t attractive they might not […]
Abiola Seriki Building a digital marketing career is an excellent career choice to make at this moment. The world is currently digital, and several businesses are already tapping into the digital world to improve their activities. Thus, delving into a digital marketing career is one of the best choices that you could be making at the moment. […]
Abiola Seriki Want to remain relevant in the coming years? Here are some top online marketing tips to consider for your small business. There are several ways that small business owners can use to maximize their online growth. However, these few tips are entirely valid to consider. 1. Have an Updated Website No matter the product or […]
Emmanuel Mang In previous post on 5 reasons you should use PPC for your small business, it was highlighted that one of the reasons businesses should leverage on PPC is the ability to retarget customers who haven’t made a purchase from your business upon visiting your website. Today, we would be taking a closer look into what […]
Peter Kolade Stickiness tells us the extent to which customers are “stuck” on your content. It is all about how much your blog can keep people coming back. You run the risk of having your blog like a basket if all of your effort to create content does not result in people coming back to your site. As you know, “what cannot […]
