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What Startups Need To Know About Social Media Marketing

What Startups Need To Know About Social Media Marketing

At the struggle age, startup founders often have to decide whether they seek more money (in the form of investment) or more customers/reach. Startups need investment to function as a company, however, without marketing, customers won’t be able to know their presence or even recommend the business to others. Social media marketing help founders and […]

Oluwaseyi Bank-Oni:Digital Marketing is Taking Over Rapidly

Oluwaseyi Bank-Oni:Digital Marketing is Taking Over Rapidly

Oluwaseyi Bank-Oni is currently the Senior Account Manager here at  Webcoupers. Since the start of her employment here, she has successfully worked with several brands and has helped them achieve digital footprints on the web. Her gentle strides have attracted the likes of women empowerment organisations, such as  SheLeadsAfrica (SLA), who recently had a brief interview with […]

4 Reasons Why You Need Paid Media

4 Reasons Why You Need Paid Media

Paid Media in the digital world generally refers to all forms of media that are paid for, for example, paid search, display advertising, social ads, PPC campaigns etc. Display ads: Creating visual ads that reach your target audience on relevant websites. Visuals often include videos, sponsorships, rich media/banners etc. Paid search: Generating traffic from relevant search results […]

5 Reasons Why SEO Is Important

5 Reasons Why SEO Is Important

Search Engine Optimization (SEO) is a process used to gain publicity and optimization for blogs and websites on search engines. It is used to improve the search engine rankings of blogs and website in the online sphere.  It also assists in helping businesses to improve their site looks by making them very easy to navigate […]

5 Guidelines To Hire A Sales Consulting Agency

5 Guidelines To Hire A Sales Consulting Agency

Sales Consulting helps businesses to get insightful solutions on how to penetrate into their target market and to identify opportunities for new growth for their business.  Having a great set of sales consultant enables business executives to understand the ideal sales and marketing strategies for their company. It also allows them to have a thorough […]

Why Nostalgia Marketing Is Effective.

Why Nostalgia Marketing Is Effective.

Last week a colleague of mine at the office started playing “Iya Basira”, a popular Nigerian hit single by Style Plus released over a decade ago, and we all sang along loudly. Before long I was immersed in nostalgia and I wanted to re-live every moment. I felt the urge to make a few phone […]