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Abiola Seriki Building a digital marketing career is an excellent career choice to make at this moment. The world is currently digital, and several businesses are already tapping into the digital world to improve their activities. Thus, delving into a digital marketing career is one of the best choices that you could be making at the moment. […]
Abiola Seriki Want to remain relevant in the coming years? Here are some top online marketing tips to consider for your small business. There are several ways that small business owners can use to maximize their online growth. However, these few tips are entirely valid to consider. 1. Have an Updated Website No matter the product or […]
Emmanuel Mang In previous post on 5 reasons you should use PPC for your small business, it was highlighted that one of the reasons businesses should leverage on PPC is the ability to retarget customers who haven’t made a purchase from your business upon visiting your website. Today, we would be taking a closer look into what […]
Gbolahan Omotosho Stickiness tells us the extent to which customers are “stuck” on your content. It is all about how much your blog can keep people coming back. You run the risk of having your blog like a basket if all of your effort to create content does not result in people coming back to your site. As you know, “what cannot […]
Gbolahan Omotosho If you have ever been in a dark room trying to feel your way around, and someone turns on the light, then you can relate to what insights discovery does for a decision maker. Good insights is to a decision maker what a compass is to an explorer. If insights are so awesome in “lightning […]
Abiola Seriki Before dishing out content on your social media networks, it is often great to have a social media plan. A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. Below are some of the steps to create a social media plan. Objectives/Goals […]
Abiola Seriki Content developers are the people involved creating, developing and editing various content that is used for online marketing purposes and front-end web development. As a web content writer, you job responsibilities often include curating original content for the primary online communication channels that your brand is present. It often includes website and or blogs, press […]
Abiola Seriki Business owners are often concerned about getting investors interested in their idea and one major way to achieve that is to have a successful pitch. However, an excellent idea is not enough to win an investor over; the ability to convince the investors is the major key. When preparing for your pitch, you need to […]
Abiola Seriki Public speaking, also known as oratory or oration, is the process or act of performing a speech to a live audience. For small business owners, public speaking is a skill that is needed to advance the business and create more opportunities for growth. Small business owners who have poor public speaking skills tend to often […]
Abiola Seriki At the struggle age, startup founders often have to decide whether they seek more money (in the form of investment) or more customers/reach. Startups need investment to function as a company, however, without marketing, customers won’t be able to know their presence or even recommend the business to others. Social media marketing help founders and […]
