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Why Nostalgia Marketing Is Effective.

Why Nostalgia Marketing Is Effective.

Last week a colleague of mine at the office started playing “Iya Basira”, a popular Nigerian hit single by Style Plus released over a decade ago, and we all sang along loudly. Before long I was immersed in nostalgia and I wanted to re-live every moment. I felt the urge to make a few phone […]

Visuals = Social Media Marketing Strategy

Visuals = Social Media Marketing Strategy

What’s the big deal about visuals? As a brand, you are probably wondering why you aren’t getting as much traction as you need on your social media platforms. Here’s why. Your visuals are not attractive enough. Brands always tend to want to showcase themselves as a force to reckon within their industry. While trying to […]

4 Tips on How To Use LinkedIn to Grow Your Brand.

4 Tips on How To Use LinkedIn to Grow Your Brand.

LinkedIn is not just a resume— it’s a platform to connect, create, and converse. LinkedIn is more than just a professional social network, it is also a dedicated business network. At its core, it is all about career development, professional connections, industry discussions and other types of business-related activities. So Yes! From making connections to […]