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Copywriter

We are looking for a copywriter to join our team. The ideal candidate should be able to capture the essence of key messages in as few effective words as possible (e.g. key differentiation, brand, key facts etc.) to tell a story that is engaging to our audience. He/she will work with a design and creative team to communicate with high-impact messages and have a clear knowledge of how to distil complexity into simple and clear messaging. He/She will also tell these engaging stories to our audience on social media; provide a social strategy for allocated brands and make these brands visually appealing and help them gain traction.

Responsibilities

  • Write a clear, attractive copy with a distinct voice
  • Interpret copywriting briefs to understand project requirements
  • Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
  • Conduct high-quality research and interviews
  • Edit and proofread copy as needed
  • Use SEO principles to maximize copy’s reach assigned

As a channel owner:

  • Brief in designs, content for social ads, email
  • Post, monitor and optimise Facebook content
  • Post content on Twitter and Instagram
  • Analyse social media accounts under your purview
  • Plan upcoming social campaigns or brand-specific campaigns 

Required Skills

  • At least three (3) years experience as a copywriter or related role
  • Ability to communicate effectively across departments, a passion and a keen interest in marketing technology; knowledge of user experience, usability principles, personas and content strategy;
  • Ability to communicate to the audience as a value-giver;
  • Understand the Inbound Marketing Methodology and adopt in all content marketing activities.
  • Able to work under pressure and adhere to strict deadlines;
  • Excellent time management skills and organizational skills
  • Detail-oriented, precise and meticulous;
  • Knowledge of online content strategy and creation
  • Excellent writing, editing and proofreading skills
  • Experience with SEO
  • Strong research skills

Technical Skills

  • WordPress
  • Google Analytics
  • CMS platforms
  • Excel proficiency

Send your resume to careers@webcoupers.com with the role you’re applying for as the subject line.