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Category: Business

4 Tips To Manage Customer Expectations

4 Tips To Manage Customer Expectations

The best way to maintain a happy clientele in the long term is to manage their expectations from the start of a project to its completion. These are five tips to achieve that. 1. Explain & Discuss Possible Solutions: From the onset, it is essential

Why Omnichannel Marketing Is Insufficient For Your Brand

Why Omnichannel Marketing Is Insufficient For Your Brand

Many brands opt for omnichannel marketing because it helps them provide their consumers with a seamless and consistent content experience across the consumer’s journey and beyond. However, going omnichannel alone is often insufficient in the long run.  As it implies, omnichannel, derived from “omni” meaning

Four Tips For An Effective Marketing Strategy

Four Tips For An Effective Marketing Strategy

Regardless of your business size, a marketing strategy is essential to facilitate fast growth.  An ideal marketing strategy gives detailed insight into your business’ overall game plan for reaching prospective and existing consumers highlighting details such as the company’s value proposition, market data, consumer analysis,

35 Conversion Rate Optimization Hacks

35 Conversion Rate Optimization Hacks

Having a knowledge of conversion rate optimization hacks is the best way to achieve maximum conversion on your E-commerce website. Not optimizing your e-commerce website is like having a physical store with unattractive goods. Yes, people will come to the store and browse through your

Public Speaking Tips for Small Business Owners

Public Speaking Tips for Small Business Owners

Public speaking, also known as oratory or oration, is the process or act of performing a speech to a live audience. For small business owners, public speaking is a skill that is needed to advance the business and create more opportunities for growth. Small business

What Startups Need To Know About Social Media Marketing

What Startups Need To Know About Social Media Marketing

At the struggle age, startup founders often have to decide whether they seek more money (in the form of investment) or more customers/reach. Startups need investment to function as a company, however, without marketing, customers won’t be able to know their presence or even recommend

Oluwaseyi Bank-Oni:Digital Marketing is Taking Over Rapidly

Oluwaseyi Bank-Oni:Digital Marketing is Taking Over Rapidly

Oluwaseyi Bank-Oni is currently the Senior Account Manager here at  Webcoupers. Since the start of her employment here, she has successfully worked with several brands and has helped them achieve digital footprints on the web. Her gentle strides have attracted the likes of women empowerment

4 Reasons Why You Need Paid Media

4 Reasons Why You Need Paid Media

Paid Media in the digital world generally refers to all forms of media that are paid for, for example, paid search, display advertising, social ads, PPC campaigns etc. Display ads: Creating visual ads that reach your target audience on relevant websites. Visuals often include videos, sponsorships,