Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often
Your brand communication strategy is a great determining factor of how well your audience is likely to respond favorably to your business offers. Brand building doesn’t end with visual identity, location and so on. It involves the consideration of certain points to keep your audience
You have probably thought of the various ways you can define a brand. The definition itself is often improved upon daily by various scholars and thought-leaders due to the various things that are often mixed with the term on a regular basis. An article by
February 14th is often a day set aside for people to display the depth of their affection for those whom they care about. Asides that, it is a day for brands to extend their care and appreciation to their customers. As a brand that exists
Social Media remains the most significant innovation in the technology and business world. It is a unique means of marketing and communicating with your target audience. Reports and analytics data from the different database has revealed that there are over a billion active users on
Having a knowledge of conversion rate optimization hacks is the best way to achieve maximum conversion on your E-commerce website. Not optimizing your e-commerce website is like having a physical store with unattractive goods. Yes, people will come to the store and browse through your
Building a digital marketing career is an excellent career choice to make at this moment. The world is currently digital, and several businesses are already tapping into the digital world to improve their activities. Thus, delving into a digital marketing career is one of the
Want to remain relevant in the coming years? Here are some top online marketing tips to consider for your small business. There are several ways that small business owners can use to maximize their online growth. However, these few tips are entirely valid to consider.
In previous post on 5 reasons you should use PPC for your small business, it was highlighted that one of the reasons businesses should leverage on PPC is the ability to retarget customers who haven’t made a purchase from your business upon visiting your website.
Business owners are often concerned about getting investors interested in their idea and one major way to achieve that is to have a successful pitch. However, an excellent idea is not enough to win an investor over; the ability to convince the investors is the