Influencer marketing has been on everyone’s lips since 2016. It is the digital marketing hack for growing following numbers, awareness, interactions and conversion. The necessity and usefulness of Influencers have made people who create enjoyable content get rewarded for a slice of their audience attention.
Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often
A great marketing or business strategy is incomplete without clearly-defined goals. The same rule applies to social media and content strategy development. When outlining the resources you need to make your social media accounts thrive, you need to consider certain goals. Below are some goals
February 14th is often a day set aside for people to display the depth of their affection for those whom they care about. Asides that, it is a day for brands to extend their care and appreciation to their customers. As a brand that exists
Want to remain relevant in the coming years? Here are some top online marketing tips to consider for your small business. There are several ways that small business owners can use to maximize their online growth. However, these few tips are entirely valid to consider.
Before dishing out content on your social media networks, it is often great to have a social media plan. A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. Below are some
At the struggle age, startup founders often have to decide whether they seek more money (in the form of investment) or more customers/reach. Startups need investment to function as a company, however, without marketing, customers won’t be able to know their presence or even recommend
Oluwaseyi Bank-Oni is currently the Senior Account Manager here at Webcoupers. Since the start of her employment here, she has successfully worked with several brands and has helped them achieve digital footprints on the web. Her gentle strides have attracted the likes of women empowerment
Paid Media in the digital world generally refers to all forms of media that are paid for, for example, paid search, display advertising, social ads, PPC campaigns etc. Display ads: Creating visual ads that reach your target audience on relevant websites. Visuals often include videos, sponsorships,
Social media management seems quite easy when talked about in theory. Very few people understand the intelligence that goes on in the background when the practice is put to work. A majority of business owners often overlook the role of a social media manager and