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Category: Trends in the Digital Media

4 Tips To Manage Customer Expectations

4 Tips To Manage Customer Expectations

The best way to maintain a happy clientele in the long term is to manage their expectations from the start of a project to its completion. These are five tips to achieve that. 1. Explain & Discuss Possible Solutions: From the onset, it is essential

Why Omnichannel Marketing Is Insufficient For Your Brand

Why Omnichannel Marketing Is Insufficient For Your Brand

Many brands opt for omnichannel marketing because it helps them provide their consumers with a seamless and consistent content experience across the consumer’s journey and beyond. However, going omnichannel alone is often insufficient in the long run.  As it implies, omnichannel, derived from “omni” meaning

Four Tips For An Effective Marketing Strategy

Four Tips For An Effective Marketing Strategy

Regardless of your business size, a marketing strategy is essential to facilitate fast growth.  An ideal marketing strategy gives detailed insight into your business’ overall game plan for reaching prospective and existing consumers highlighting details such as the company’s value proposition, market data, consumer analysis,

Top 4 Social Media Marketing Goals for 2018

Top 4 Social Media Marketing Goals for 2018

A great marketing or business strategy is incomplete without clearly-defined goals. The same rule applies to social media and content strategy development. When outlining the resources you need to make your social media accounts thrive, you need to consider certain goals. Below are some goals