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How to Target the Right Audience on Facebook

How to Target the Right Audience on Facebook

Optimizing your ad targeting involves understanding the behavior and motivations of your target audience. So how exactly do you go about understanding your audience and improving your targeting? To start with, there’s an important metric within Facebook ads called the Relevance Score, which is a

Does Culture Eat Strategy For Breakfast?

Does Culture Eat Strategy For Breakfast?

“Culture eats strategy for breakfast ” – if you are a strategist, you’ve probably heard this more than a couple of times, and to me, what I take out of that statement is before you create your brand strategy, you best make sure you look

4 Steps To Building Leads On A Budget

4 Steps To Building Leads On A Budget

Driving traffic to your website and building leads for your business can be difficult especially if you are a small business owner just starting out on digital. It’s a new terrain very different from what we are used to, and there are many obstacles to

Creating a Winning Brand Strategy

Creating a Winning Brand Strategy

  Contrary to what you might think, your brand is not your logo, website, name, even your product. Your brand is whatever comes to the minds of your audience when the name of your business is mentioned. The good thing is, you can shape what

Top Skills For Content Developers

Top Skills For Content Developers

Content developers are the people involved creating, developing and editing various content that is used for online marketing purposes and front-end web development. As a web content writer, you job responsibilities often include curating original content for the primary online communication channels that your brand

4 Reasons Why You Need Paid Media

4 Reasons Why You Need Paid Media

Paid Media in the digital world generally refers to all forms of media that are paid for, for example, paid search, display advertising, social ads, PPC campaigns etc. Display ads: Creating visual ads that reach your target audience on relevant websites. Visuals often include videos, sponsorships,