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Having spent four or five years in the university obtaining a higher degree, on some level, most Nigerian youths; even those that get jobs at the first time of asking, struggle with the thought of being unemployed. The unemployment rate is perceived as really high
You have probably thought of the various ways you can define a brand. The definition itself is often improved upon daily by various scholars and thought-leaders due to the various things that are often mixed with the term on a regular basis. An article by
Stickiness tells us the extent to which customers are “stuck” on your content. It is all about how much your blog can keep people coming back. You run the risk of having your blog like a basket if all of your effort to create content does not result in people
If you have ever been in a dark room trying to feel your way around, and someone turns on the light, then you can relate to what insights discovery does for a decision maker. Good insights is to a decision maker what a compass is
Content developers are the people involved creating, developing and editing various content that is used for online marketing purposes and front-end web development. As a web content writer, you job responsibilities often include curating original content for the primary online communication channels that your brand
Paid Media in the digital world generally refers to all forms of media that are paid for, for example, paid search, display advertising, social ads, PPC campaigns etc. Display ads: Creating visual ads that reach your target audience on relevant websites. Visuals often include videos, sponsorships,
Last week a colleague of mine at the office started playing “Iya Basira”, a popular Nigerian hit single by Style Plus released over a decade ago, and we all sang along loudly. Before long I was immersed in nostalgia and I wanted to re-live every
We introduced themes, the event centering on IoT viability Last Quarter, Hardware Lagos held her fourth meetup at WebCoupers in Yaba. Compared to previous editions of the meetups, this one had a central theme which guided the selection of the topics and speakers. The
See Gobbe! When it was certain that Big Brother Naija was going to make a grand comeback; our expectations were nothing but high! This is 2017 and Content still rules in all its splendour. Millenials are giving content creators, storytellers and marketers a hard time
Hello Webcoupers Fam! The weekend is upon us, and even as much as we would love to sleep and catch up on our favourite TV shows, it is also a good time to attend events that can improve our skills and help us build meaningful
