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Importance of Storytelling In Brand Development

Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a genuine impact and connection with their target audience often use authentic forms of storytelling to drive the right message.

Brands like Nike, Disney, Apple, Coca-Cola consistently use storytelling to transform their presence and their identity and to transcend beyond ordinary products sales to long-lasting connection with their customers and the entire audience in their target industries. And although it might seem less difficult to use storytelling to create a change, sometimes, brands find themselves in rocky situations. For example, Nike’s Colin Kaepernick and recently Gillette.

However, as a content creator, strategist or brand manager, curating stories in this digital age helps to increase your brand’s footprint and could boost brand loyalty in the long run. Some great tips to consider when using storytelling for advertising include:

  • Understand your audience
  • Understand your brand positioning
  • Tell an Authentic Story
  • Let the story be simple and easy to understand
  • Let the story be share-worthy

At Webcoupers, we understand the power of storytelling, how it can be used to reaffirm or rewrite a brand’s stance or change entire narratives. Come learn about how your brand can leverage on storytelling, ideas and new strategies to grow and remain relevant in this digital age. Join us at #SMWDebrief on the 6th of February 2019 during Social Media Week Lagos 2019. #SMWLAGOS2019
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Our Key Speakers:

Temie Giwa-Tubosun: CEO and Founder, LifeBank
Papa Omotayo: Founder & Creative Director, A Whitespace Creative Agency
Bode Olatoye: CEO, Webcoupers
Femi Owoyomi: Digital Marketing, Glo Mobile Limited
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Venue: Experience Stage, Landmark Centre, VI
Date: February 6th, 2019
Time: 5:30pm – 6:30pm
To register, visit here.

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