Rich Media is a development that allows mobile applications and browsers to provide experiences that go beyond displaying text, static and animated graphics or video. It enables multimedia applications to be encapsulated in virtually any context that displays on a mobile device. Examples include:
Inserting media elements (e.g. ad banners) that expand across the page creating greater surface area for interaction and display of information.
Invoking a Video player application on a Mobile Web site or App, without leaving the browsing context.
Displaying real time content changes (stock prices, temperature, product availability, etc) on a Mobile website without reloading the whole page.
Assisting the consumer-to-brand conversation through simplifying interactions (e.g. click-to-call, location on maps, tear-and-share on social media sites, etc.)
