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Many brands opt for omnichannel marketing because it helps them provide their consumers with a seamless and consistent content experience across the consumer’s journey and beyond. However, going omnichannel alone is often insufficient in the long run. As it implies, omnichannel, derived from “omni” meaning
Regardless of your business size, a marketing strategy is essential to facilitate fast growth. An ideal marketing strategy gives detailed insight into your business’ overall game plan for reaching prospective and existing consumers highlighting details such as the company’s value proposition, market data, consumer analysis,
Your brand communication strategy is a great determining factor of how well your audience is likely to respond favorably to your business offers. Brand building doesn’t end with visual identity, location and so on. It involves the consideration of certain points to keep your audience
You have probably thought of the various ways you can define a brand. The definition itself is often improved upon daily by various scholars and thought-leaders due to the various things that are often mixed with the term on a regular basis. An article by
February 14th is often a day set aside for people to display the depth of their affection for those whom they care about. Asides that, it is a day for brands to extend their care and appreciation to their customers. As a brand that exists
Public speaking, also known as oratory or oration, is the process or act of performing a speech to a live audience. For small business owners, public speaking is a skill that is needed to advance the business and create more opportunities for growth. Small business
Writers, fashion designers, musicians, construction workers, engineers, teachers and graphic designers – what do these people have in common? If you ask me, I’ll say they are all builders, architects, artists. They all expend time and energy to come up with plans and blueprints to achieve
Every graphics designer with plethora of tools can create a wonderland of imagery, however Shutterstock came in handy with a live contest at Cannes Lions Festivals giving the competitors 20 minutes as they challenged the six art directors to do just that at the stock
