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In previous post on 5 reasons you should use PPC for your small business, it was highlighted that one of the reasons businesses should leverage on PPC is the ability to retarget customers who haven’t made a purchase from your business upon visiting your website.
Paid Media in the digital world generally refers to all forms of media that are paid for, for example, paid search, display advertising, social ads, PPC campaigns etc. Display ads: Creating visual ads that reach your target audience on relevant websites. Visuals often include videos, sponsorships,
What’s the big deal about visuals? As a brand, you are probably wondering why you aren’t getting as much traction as you need on your social media platforms. Here’s why. Your visuals are not attractive enough. Brands always tend to want to showcase themselves as
Every graphics designer with plethora of tools can create a wonderland of imagery, however Shutterstock came in handy with a live contest at Cannes Lions Festivals giving the competitors 20 minutes as they challenged the six art directors to do just that at the stock
If you are reading this that means you have read the first part of this post and if you haven’t please do as this post is its continuation. Remember we are discussing about how you can develop a viral content and after listing a major
I was jolted by Feyi while in bed, whatever I was dreaming seemed more interesting than the uproar about to welcome me, and the angry expression from my face was followed by his muttered apologies. “Draw the pillow closely to your ears and curl tightly
Last week we featured creative advertising from TDBank Canada and we are happy that a Nigerian bank also found a creative way to give back to the society. Content marketing is an important part of any company engaging with advertising. It is a subtle and
Advertising and marketing efforts are aimed at influencing the public to take a particular action or continue to take a set of actions. The advent of the internet has brought about new opportunities to reach potential customers and with it digital marketing (Content marketing, Social
First of all, Introduction. Welcome to the Webcoupers blog. We are delighted to welcome you on a journey to discuss digital marketing trends and strategies aimed at increasing the reach and visibility of your business online. Webcoupers is a fast growing full service digital marketing
