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Sales Consulting helps businesses to get insightful solutions on how to penetrate into their target market and to identify opportunities for new growth for their business. Having a great set of sales consultant enables business executives to understand the ideal sales and marketing strategies for
Most entrepreneurs think about crafting a good business plan but rarely do they think of a marketing plan, but a marketing plan is just as important. It is an integral tool for the success of your business; Yes, good marketing plan is more than just
Social media management seems quite easy when talked about in theory. Very few people understand the intelligence that goes on in the background when the practice is put to work. A majority of business owners often overlook the role of a social media manager and
Yeah, I know what you’re probably thinking. This #KeepTheChangeBae and #5kBabe story has been over flogged already! Well, before we close the curtains on this epic clap back, let’s take a moment to point out a few lessons for Nigerian brands and how they use
“Who are you?” That is one question many people would go to any length to find an answer. Man’s quest for self-discovery especially as it relates to finding and creating a fulfilling career path is definitely not a one-way street. So when Heineken’s Go Places campaign was
TV to Mobile Shift: How Pay Per Click Can Grow Your Business Faster When Proctor and Gamble wanted to dominate the world of FMCGs, they did not have to look too far to devise a way to market their products. Then, the T.V just became
Not only is Nigeria the most populous country in Africa, it accounts for the highest level of internet penetration on the continent. Although there are varying records of the exact figures, as at February 2016, the Nigerian Communications Commission reported 93.75 million internet users in
When you type a keyword into Google, two types of result come up, they are paid and unpaid search results. The unpaid are organic search created through content promotion on your sites in which Google relies on algorithms. Proper optimization of search engines can increase
Last week we featured creative advertising from TDBank Canada and we are happy that a Nigerian bank also found a creative way to give back to the society. Content marketing is an important part of any company engaging with advertising. It is a subtle and
