Content developers are the people involved creating, developing and editing various content that is used for online marketing purposes and front-end web development. As a web content writer, you job responsibilities often include curating original content for the primary online communication channels that your brand is present. It often includes website and or blogs, press releases, featured/contributing articles, marketing materials, social media channels and so on. Sometimes content developers go further than just copywriting and article writing. Your task might often require you to have some core competencies or knowledge in software, web publishing tools, and graphic designs.
Your role often demands that you have an excellent understanding of the objectives of the organization and their target audience. Once that has been thoroughly discovered, then you can go ahead to develop simple, easy-to-understand, user-friendly content while employing proper search engine optimization (SEO) techniques. Whatever content you end up creating must be informative and engaging and should enable the visitors to get their information promptly and efficiently.
As a content developer, there are certain skills you need to have in order to be proactive in your field. Below are some notable ones.
1. Excellent communications and writing skills
2. Journalism Skills/Knowledge
3. Good listening skills
4. Multitasking abilities
5. Ability to work independently
6. Fairly good knowledge of web tools HTML, Photoshop/Canva, Dreamweaver, Macromedia flash, MS- FrontPage, etc.
7. Knowledge of Trends
8. Customer Service Skills
9. Simple & Quality Content Presentation Skills
10. Report Writing & Analytical Skills
11. Web-related Marketing and development skills
With these skills, the role of a content developer would be quite easy for you to the walkthrough. Note that positions like these move you up the ladder in an organization, from content development, you might end up becoming a content strategist, an account manager or a top business executive in the field!