What’s the big deal about visuals?
As a brand, you are probably wondering why you aren’t getting as much traction as you need on your social media platforms. Here’s why.
Your visuals are not attractive enough.
Brands always tend to want to showcase themselves as a force to reckon within their industry. While trying to get that message out, there is a tendency that the brand loses an emotional connection with their target audience. It often happens when the accompanying visuals for their online messages are not as attractive as they should be.
Social media marketing has its depth in “emotional connection.” The story behind the birth of these platforms itself lies at the heart of connectivity and interactions. Thus, as a brand, if your message isn’t so inviting, you haven’t connected.
What exactly is the kind of interactive message that you need?
Great visuals help to communicate your intended message to the audience. There is a high tendency that your audience will be able to remember your message more if they had visuals along with them. Research also shows that people are likely to remember the information seen via a picture than an ordinary text.
Visuals require more than stock images. It requires a deliberate thought process to communicate a message. Before creating visuals, place enough emphasis on understanding who your audience is and how your message satisfy their needs. Ensure that your brand’s consistency remains the same across all your social media platforms. Most often, it ‘s nice to have a theme so your audience can simply understand the message that you are trying to pass across.
Your visuals should also communicate the vision, mission, and values of your brand. Your audience should be able to decipher what you stand for by just seeing your visuals. It should communicate your brand’s personality and culture as well.
Branding is changing the way audiences are understanding businesses. Visuals are even changing the notions of understanding. The more visuals you use to communicate, the better your positioning as a brand that transforms as the generation changes.